U.S. Bank Business
Banking built for small business owners.
00 — Overview
A mobile banking app designed to help small business owners manage finances, cash flow, and operations, all in one place.
- Role
- Product Design · UX Strategy · Mobile UX
- Timeline
- ~6 Months · Shipped V1
- Team
- PMs · Engineers · Banking Stakeholders
- Principles
- Financial Clarity · Speed Over Complexity · Business-First Thinking
01 — The problem
Small business banking built like personal banking.
Existing tools didn’t reflect how small businesses actually manage money and make decisions.
- Complex workflowsBusiness finances are multi-layered
- Legacy systemsIntegration limitations
- Trust sensitivityFinancial UX must feel reliable
- Mobile-first usageDecisions made on the go
02 — User understanding
Mapping financial behavior.
Studied how small business owners track cash flow and make financial decisions.
03 — Core flows
Simplifying key actions.
Streamlined payments, transfers, and account management into fast, repeatable actions.
04 — Dashboard
Designing for clarity.
Built a dashboard focused on cash flow visibility and financial health.
05 — Testing
Validating real scenarios.
Iterated with real use cases to ensure usability under time pressure.
Reflection
Clarity beats feature depth. When users understand their money faster, they make better decisions.